Release Planning at Dog Ranch Music PR
Great publicity starts a year before the pitch.
A record takes about a year to release properly. Rights and registrations settled twelve months out. Publicists and promoters booked nine months ahead. Vinyl at four to six months, and it slips. Long lead press closing three to four months before street date. Radio wanting the record six weeks early, not on release day.
Most artists start planning about four months out, and by then half the doors are closed. So alongside our full service PR campaigns, we now help artists plan the whole release year, so the record arrives on time and the campaign has room to work.
Release Strategy Session
$150 · one call, written summary
One hour that tests whether your release date holds up, or finds you one while the studio is still unbooked.
Custom Release Plan
$600 · one record, one revision round
Every deadline dated to your release day, with your vendors’ real lead times built in, plus a one page version for your band.
Release Coaching
$250 / month · month to month
A monthly call across the whole release year, from the studio decision to release day. You make every decision; we keep the calendar honest.
Rather learn it yourself? The Release Cycle, a six session course from Creekside Music Services, teaches artists to build their own release calendar. Tell them we sent you! creeksidemusicservices.com
Get started
Drop Ron a line at ron@dogranchmusicpr.com with your target release date and where the record stands: songs written, studio booked, or master finished. No date yet? Say so. That is often the best place to begin.
*Planning and coaching only. We do not register works, file copyright, or log into artist accounts, and we do not draft or review splits or session agreements; for those we refer you to a music business attorney. Nothing here is legal, tax, or financial advice. For folk radio promotion in North America we refer artists to Art Menius Radio. All other radio promotion is decided with you.*